Augmented Reality ROI Calculator
Confidently estimate the impact and return of your AR initiatives.
AR/XR InfographicSafety in Wearables
This quick-reference matrix provides a starting point to help you assess how common PPE types may impact AR/XR, MR, and VR use.
Why Augmented Reality?
Augmented Reality offers the ability to visualize data and instructions overlaying digital assets in the real world in real time. This capability is delivering tremendous benefits to enterprises – increasing productivity, lowering costs, improving safety, enabling expertise to be shared more easily, and more. Organizations of all sizes across industries are taking advantage of AR to drive innovation, increase competitiveness, and accelerate business strategies.
Join the AREA
The AR for Enterprise Alliance provides the support organizations need to assess, plan, and manage their enterprise Augmented Reality projects. Our up-to-date resources and neutral, reliable guidance make the path to AR adoption surer, shorter, and smoother. In addition, the AREA works to build and strengthen the AR ecosystem by identifying opportunities and challenges, spearheading research, and facilitating dialogue among AR providers and enterprises.
THE AREA PODCAST
Top AR Trends for 2024: Interaction Modalities for AR (Part 1 of 2)
Boeing's Samuel Neblett and Contact CI's Alex Meland chat about ways to interact with AR.
NEW RESEARCH
Effectiveness of AR for Training
The 11th AREA Research Report reviews the state of the art of XR in the context of industry training.
Upcoming Events
UnitedXR Europe
Brussels, Belgium Dec 7-9 2026
Expect the Best of AWE Plus the Best of Stereopsia AWE’s Cutting-Edge Exhibition – An exciting tradeshow bringing together over 125 exhibitors from XR world leaders to the most innovative companies, showcasing technologies and solutions that are impacting the present and shaping the future of the industry. Elite Speakers & Thought Leaders – A meticulously curated lineup...
AI World Congress
London, UK Jun 23-24 2026
AI World Congress 2026 on June 23rd-24th, London UK Europe, brings together a unique blend of professionals from across the AI ecosystem. Connect with peers, find collaborators, and build relationships that last beyond the event.
Augmented Enterprise Summit
Marriott Marquis, Atlanta, USA Oct 13-15 2026
The Augmented Enterprise Summit is an unrivaled opportunity to hear how the world’s largest companies are driving meaningful digital transformation with AI, XR, and digital twins, and discover solutions ready to be deployed in today’s work environments.
Members Unplugged
Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement
Fireside Chat: Breaking into the AR/XR Industry Through Training and Ecosystem Engagement
Fireside Chat: Making XR Work for the Enterprise
Fireside Chat: Making XR Work for the Enterprise
Fireside Chat: An XR Journey in Real Estate
Fireside Chat: Inside the Extended Reality Journey at Real Estate Developer CBRE
Fireside Chat: Inside the AR Center (ARC) at Oakland University
Fireside Chat: Inside the AR Center (ARC) at Oakland University.
Fireside Chat: Maximizing the Impact of Immersive Technology in Education
Fireside Chat: Maximizing the Impact of Immersive Technology in Education
What Members Are Saying
AREA Success Stories
Shelley PetersonWizard Wells
"The AREA was working hard to solve the same challenges, so it was very helpful to us and gave us additional resources. And I've been a fan since that timeframe to see the work that the AREA is doing. I think it's instrumental. It helps companies, especially companies who are in the early stages, figure out how to solve the challenges so that there's a lower barrier to entry."
Mark Knowles-LeeFracture Reality
"AREA is a great community. We get to touch base with movers and shakers in this space, enterprise leaders, also our peers and, to some degree, competitors. It's a great place to have a hand in the development of industry standards or to at least observe what's going on, share best practices and collaborate generally on how we can accelerate the adoption of this technology."
Edgar RojasTexas A&M
"We want to be able to give back part of the knowledge that we have been developing, thanks to AREA. We want to make these lasting connections with the industry and with people that are actually deploying these technologies to the workers, into the field. We currently have about five professors that are involved in different aspects of AR/VR technologies. So our goal is to position Texas A&M at the forefront of AR research."